QR Codes That Convert

Scan hone ke baad kya hota hai — conversion wahi jeet/haar decide karta hai. Yeh guide QR design, testing, aur landing page alignment ko practical angle se cover karta hai.

Sizing and distance

Rule of thumb: viewing distance ka at least 10th part as module size. Poster ke liye typically 2–3 cm modules; small stickers me 0.5–1 cm modules.

Contrast and quiet zone

• Foreground/background contrast high rakhein
• Quiet zone minimum 4 modules clear
• Busy textures avoid; solid backgrounds preferred

Error correction

L (7%) → max data capacity, H (30%) → best resilience overlays/logos ke saath. Marketing prints me often M ya Q sweet spot hota hai.

Branding without breaking scans

• Logo center small rakhein; finder patterns untouched
• Branded colors but high contrast mandatory
• Rounded module styles test karein before print

Destination matters

Fast, mobile‑first landing page. Above‑the‑fold clear action (e.g., “Get coupon”). Deep links (app protocol) where relevant. UTM tagging for attribution.

Testing protocol

• Different phones + lighting conditions
• Angles and distances realistic
• Print small proof before large run

Using ImageToolkit Pro

1. Open QR Code Studio.
2. Set error correction; add logo cautiously.
3. Export SVG/PNG; test at target size.
4. Batch generate with different UTM params if needed.

Analytics and iteration

UTM + short link platforms se drop‑off identify hota hai. Slow page ya confusing CTA fix karke second print run me ROI improve hota hai.

Case studies

Retail poster

High contrast + Q‑level EC + fast coupon page → scans 2.1×, redemptions 1.6×.

Event badge

App deep link + clear CTA; scan‑to‑install time −40%.

FAQs

Q: JPG vs SVG?
A: Vector (SVG/PDF) preferred for print; PNG for raster needs. Always test.

Q: Color QR codes safe?
A: Yes, with strong contrast and untouched finder patterns.

Wrap‑up

Design for scanning, land for action. Jab dono aligned hote hain, tabhi conversions aate hain.